Lisa Rinna sure knows how to grab people's attention!
The Rinna Beauty founder went glam to shoot a campaign for her new Heidi Lip Kit, putting on a strapless black bodysuit, sheer stockings and a wig to promote the cosmetic collection.
Check out the photos below.
The Real Housewives of Beverly Hills star was wearing the new shade of lipstick herself.
"Heidi is fierce and lives on the wild side. Playing it safe is not an option, but that’s no fun anyway," the product's description reads. "A pink nude lip kit that is absolutely going to push the envelope every time."
The full Heidi Kit comes with the Notice Me Lip Liner (a natural brown with a peach undertone color), one Mrs. Hamlin Lipstick (a pink nude hue) and Pink Champagne Lip Gloss (a sheer nude with gold shimmer).
The mom-of-two worked for years to perfect her company.
"Rinna Beauty is not just a brand. It’s me. It reflects my look, my style, my taste, and my life," she stated. "This has been nearly a decade in the making. I’ve tested every sample, chosen colors, approved ingredients, inspired the packaging, and how we are bringing it to you. Chic. Sexy. Bold. No tricks."
"I’ve been given a lot of labels during my career. Actress. Author. Designer. Housewife. But more than anything, I’m known for my lips. They’ve become my signature and the first thing people think about when they hear the name Lisa Rinna," the actress noted. "I’m damned proud of it. Lips are a natural place for me to start, but it’s far from the end."
The reality star first got permanent silicone lip fillers in her 20s, but she soon realized she had made a mistake, as they soon started forming "hard and bumpy" lumps in her lips.
Eventually, she made the decision to get a lip reduction.
"You can see my teeth when I smile now, which you couldn’t do for a while," she declared after the procedure. "I’ve been smiling these big smiles!"
The Bravo star insisted that feeling good about yourself — both inside and out — is the message behind her brand.
"It’s not just about what you look like on the outside. It’s also how you feel on the inside. I want people to look gorgeous and be happy," she explained. "My wish is for Rinna Beauty to empower people with confidence. This brand is about inclusivity. Be strong, be confident, be sexy, be yourself. Shine so bright that you burn their f’n eyes out. Be what you want to be and just go for it."