Her popularity and success lead to her first cosmetics collaboration with Glamlite, which is available now.
"I am going to be honest: I still have not fully grasped that I am a 'beauty guru' loved by over 5 million people. It is just a little difficult to wrap my head around it," she told PEOPLE. "It's surreal."
The star told Allure that her first popular video featured tricks on covering up acne, and soon after it debuted, it racked up 15 million views.
"I was in a crazy state of shock. I had to seize the moment, so I just kept posting. In my early videos, I was just talking about makeup. But then I started incorporating my emotions, things [going on] in my life," she noted. "That's when I started seeing the comments. [People saying] they felt like I was their friend. I was like, OK, I love doing this. This could be a career."
Her new collection includes a 30-pan eyeshadow palette, lip glosses, highlighter and false eyelashes, and each product was inspired by none other than her fabulous self.
"I wanted it to be the rawest and most authentic representation of who I am as a person," she explained. "The brand gave me 100 percent creative freedom and control, allowing me to create the items exactly how I envisioned them."
The makeup pro had been working on the line for 10 months, and though other companies had approached her for a collab, she felt Glamlite — a smaller, Black-woman owned company — best mirrored her own views.
"There was nothing more important to me than working with an indie brand, rather than the large mass-produced companies that receive all the love. I wanted a true indie brand to be given the spotlight," she shared. "Glamlite Cosmetics is a brand that cares for their customers, their products, how they treat their employees and would give me the opportunity to bring my exact vision to life."