If you're headed to the Hamptons for Memorial Day weekend, expect the area to be flooded with fashionistas!
GRAZIA USA has announced that they teamed up with Italian fashion powerhouse Salvatore Ferragamo to launch a one-of-a-kind pop-up shop at Montauk's The Surf Lodge.
At the boutique, which is open now through Monday, May 31, visitors can snag the new Tuscan Wildflowers capsule collection as well as floral prints featured on countless summer garments and accessories.
The store is just the tip of the iceberg for the collaboration, as the partnership will also be debuting live activations and exclusive events over the summer.
In addition, the first issue of GRAZIA Gazette: The Hamptons will be released.
"Luxury consumers, particularly Gen Z, are shopping differently than they have before," noted Micaela le Divelec Lemmi, Chief Executive Officer of Salvatore Ferragamo S.p.A. "Understanding their lifestyle, we are following our customers to present fully immersive experiences that are relevant to them. Salvatore Ferragamo is pleased to partner with a heritage brand like GRAZIA in creating new brand experiences and this weekend in Montauk is just the beginning."
Added David Thielebeule, Editor in Chief and Chief Creative Officer of Grazia USA: "I could not be more excited to bring a touch of Tuscany to Montauk this weekend Ferragamo is the perfect launch partner for our inaugural issue of GRAZIA Gazette: Hamptons."
"Grazia is at its heart an Italian brand that cherishes its heritage — a sentiment we share with Ferragamo," Thielebeule stated. "Their Tuscan Wildflowers collection is the perfect inspiration for our launch celebration at The Surf Lodge as it truly captures the spirit of summer.
No more than six issues of GRAZIA Gazette: The Hamptons will release this season, and in tandem with Grazia USA's commitment, the 100 percent carbon neutral publication is environmentally friendly.
The fully biodegradable pages boast greener offset printing and contain no volatile organic compounds (VOCs).
The ink used is 60 percent vegetable-based and is also free of VOCs, heavy metals and petroleum products.
You can pick up inaugural issue — which features Outer Banks actress Madelyn Cline — at Zero Bond, Soho House and other exclusive locations in NYC and the Hamptons over the holiday weekend.