In 2014, Kelly Kruger Brooks launched her lifestyle brand Madison Charles to help others improve their wellness — but in a clean way. When Brooks, who is married to Darin Brooks, struggled to get pregnant, the pair found out they were completely healthy, resulting in them researching the process.
"The mission of the brand it to educate people on the benefit of clean, non-toxic, non-GMO products so they can move away from products with synthetic fragrances wherever possible. After extensive research, I have learned so much about the root cause of a lot of our problems, especially with women, and I really want to help people stop using products loaded with chemicals and use products with natural ingredients," she exclusively tells Morning Honey.
"On our fertility journey, I learned you can never change the amount of your eggs you have — but you can change the quality of your eggs through lifestyle changes, such as clean eating, organic products and clean beauty. Our largest organ in the body is our skin and it absorbs everything we put on it. We have to be so careful," the actress adds. "I had been making oil blends for my family and friends for a few years, but once I put together the fertility blend, I got pregnant two months later. I am not saying it was only because of the oils, but it was a combination of all the lifestyle changes I made. I really wanted to share all this knowledge with others and created the products so people could have cleaner and safer alternatives to products they were already using."
Being more conscious of what the blonde beauty put into her system helped, and she focused on eating a lot of healthy fats such as nuts, avocado, fish and eggs.
"You want to eliminate sugars and processed foods and anything inflammatory. We don’t truly realize how food really is medicine. Some cultures believe turmeric causes miscarriages (in large doses). So, what we put in our bodies on our fertility journey is extremely important. I always tell anyone who will listen, don’t wait until you are ready to have a baby to start taking care of your body. It is a very hard, sad and can be a lonely journey when you are actually ready if it isn’t happening right away. Take care of yourself before you start trying, so when you are ready, your body is ready too. It’s not just about getting pregnant but also staying pregnant," she shares. "Your diet affects everything from conception to a healthy pregnancy, obviously, so it’s important to create good eating habits before you conceive."
Whether or not someone is trying to get pregnant, the Canada native, who shares daughters Everleigh, 4, and Gemma, 22 months, with her husband, suggests eliminated seed oils, such as sunflower, safflower and canola oil, and instead, replacing them with olive oil, avocado oils, coconut oil or ghee butter.
"I would also recommend replacing refined sugar with coconut or date sugar or maple syrup," she notes. "I would also eliminate gluten, as it is extremely inflammatory. It is very easy to replace your gluten with gluten-free items these days. I also recommend eliminating drinks that are high in sugar and sticking with water, lemon water and teas. Make sure you stay hydrated. Most of the time when we think we are hungry we are actually just really dehydrated. Hydration is so important for overall health."
Kruger Brooks started making her blends when she got into oils years ago — specifically while filming a movie in Canada, as her makeup artist, who was also an aromatherapist turned her onto the product.
"When my costar and I got sick during night shoots, she was giving us stuff for energy and fevers, but at the same time, she was giving me oils to help calm down my acne prone skin and to combat the bags under my eyes from lack of sleep. I was like, 'There’s an oil for everything!'" she recalls. "When I got home, I really dove into the world of essential oils. My sister-in-law was already into them, and we started trading recipes and blends. I felt like a chemist! I’ll never forget when my brother-in-law came to town and was having an allergy to my dogs. He couldn’t stop sneezing. I made him a blend, which is now our 'Breathe' roller, and 15 minutes later, everything cleared up. I started really doing a deep dive. I have always suffered from bad anxiety and sleep issues so that was the real test for me. I just did not sleep as well on nights I didn’t apply our now sleepy roller. I also noticed my moods were changing based on what oils I was applying. I got hooked and was like this is something I need to share, even if it’s with one person!"
Though there's plenty of products on the market, Kruger Brooks explains that her blends are "unique and each roller blend is handmade."
"We created all of our formulas ourselves, so there is literally no other product exactly like it. Our blends are pure. We take pride in the fact that our oils are guaranteed to be pure going from seed to seal with no shortcuts. There are no fillers or pesticides, and I really believe that is why they work for so many people," she shares. "Also, look at skincare and acne for example. I spent years drying out my skin with acne products and because my skin was so dry it was producing more oil to compensate and in turn creating more acne! Every dermatologist told me to use oil free products. Now all I use are oils and my skin has never been clearer. Our 'Glow' oil is a fan-favorite amongst celebrities and our users alike. It is a blend of frankincense and geranium, which are both powerful natural ingredients for the skin and can help with acne, aging, hyperpigmentation and uneven skin tone. You don’t need products with a thousand ingredients and a hefty price tag. You just need to understand the quality of simple, clean but powerful ingredients."
The mom-of-two loves hearing stories and feedback from her consumers — especially when they tell her she's changed their lives for the better. "I am sometimes so moved I cry when reading messages. When we launched, I honestly thought nobody would buy the rollers. I had launched a T-shirt line a year before that nobody bought, and I thought it would be the same thing. But I thought, 'If I can help one person, I’ve done my job.' When we sold out in the first month I thought, 'Wow, we really can make a difference here.' There is nothing more rewarding than that," she gushes over the self-funded, family-run business.
The Reboot Camp star hopes to empower others to follow their dreams, as she was once told she wouldn't be taken seriously as an actress.
"I stayed true to what I was doing because my purpose was to help, inspire and educate people based on all the research and trial and error I had done myself. I wanted to wake up every day and make a difference, even if people didn't understand why or made fun of me for doing it," she says. "I want this to be a lesson to follow your heart, purpose and passion even if everyone is saying you shouldn’t or that you can’t."
Now, after successfully launching her own business, she feels like this is a new chapter. "I will always be an actress. It is my passion and creating art and putting it out there for the world to see fulfills me in a way I can’t explain — but so does my work in the wellness space, just in a different way. I became an actress because I had a really hard childhood and TV/movies were my escape. On stage is where I was the happiest, and I decided I wanted to entertain young people and give them an escape in the same way," she says.
As for what the future holds, the brand is only beginning. "Every month we drop a limited-edition oil, which is exciting for both our long-time customers and those just discovering us. We also have a very exciting launch in April. It hasn't been announced yet, and I can’t wait to introduce it!" she exclaims, adding that she would "love to keep expanding and eventually move into makeup."
"I love that I am helping people in many ways. I love that I make my own hours, and as a mom-of-two, I love that I can work from home for the most part," she concludes.