hailey bieber models for levis
Source: Courtesy of Levi's/MEGA

Hailey Baldwin Is A Blue Jean Baby In Levi’s New Denim Campaign — See The Stunning Photos

May. 19 2021, Published 4:07 p.m. ET

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A dream in denim! Hailey Baldwin looked stunning as she posed for Levi's new denim campaign. 

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The blonde beauty — who has been branded as a Levi's "Original" — posed in Levi's 501 jeans ahead of the brand's 148th birthday, which is on May 20. 

“The 501 is the original blue jean so it made sense to celebrate our icon with this cast of Originals. We are inspired by the emotional connection they each have with the 501— their personal styles and stories make the jean so uniquely their own, said Karen Riley-Grant, Levi’s Chief Marketing Officer. 

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Scroll through the gallery below to see her looks!

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hailey bieber models for levis
Source: Courtesy of Levi's / MEGA

Baldwin, who is married to Justin Bieber, sported a Canadian tuxedo for the occasion. 

hailey bieber models for levis
Source: Courtesy of Levi's / MEGA

“I’ve been wearing 501 cutoffs since I can remember ... they make me feel like me,” Baldwin previously shared. “I still wear them today.” 

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hailey bieber models for levis
Source: Courtesy of Levi's / MEGA

Baldwin rocked a a pair of high-waisted 501 Original Fit Women's Jeans, which she paired with a navy and white tie-dye High Neck Tank Top.

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hailey bieber models for levis
Source: Courtesy of Levi's / MEGA

“Hailey has been wearing our icons, Levi’s 501s and 501 shorts and trucker jackets, without us having to ask her to. She’s a real authentic fan,” Jennifer Sey, chief marketing officer of Levi Strauss and Co said in 2019.

hailey bieber models for levis
Source: Courtesy of Levi's / MEGA

"Feeling Original. #501Originals," the A-lister captioned this shot on her Instagram feed. 

hailey bieber models for levis
Source: Courtesy of Levi's / MEGA

"It’s important during this time to stay true to your style and identity, because it keeps you feeling normal, and sometimes better than normal, which we all need right now. When I force myself to put jeans on [and] put [an outfit] together, it makes me feel good," she said of her recent outfits. "On the days where I’m in a slump, that’s where I put on an outfit I really love, put on a little makeup, and make a real day of it. Style can really lift my mood when I need a boost."

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