make up in us

Maybelline, CoverGirl & Revlon Are Some Of The U.S.A.'s Favorite Beauty Brands, According To New Study

Oct. 12 2021, Published 8:22 p.m. ET

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When people think of Maybelline, CoverGirl and Revlon, they always remember their products and commercials — and there's a good reason why. According to new research from Tajmeeli — the company used Google Trends to analyze search interest in a selection of cosmetics companies in each state — they found out where the brands with the highest search score were selected as people's favorites.

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Maybelline came out on top, as it had the highest search interest score in nine states — Illinois, Kansas, Mississippi, New York, South Dakota, Tennessee, Texas, Washington and Wisconsin.

CoverGirl came in second place — the brand is a favorite among people in Arkansas, Iowa, Maine, Montana, Nebraska, New Hampshire, North Dakota and Oregon.

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Revlon came in third place, and fans of the brand can be found in New York, Alaska, Florida, Michigan, North Carolina and Pennsylvania and Vermont.

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To no one's surprise, New York loves makeup, as there were a total of 16 — yes, really! — brands that tied for first place. Dior, Lancôme, Urban Decay, Benefit, MAC, Nars and more were included.

Other brands that topped the list are Sephora, Kylie Cosmetics, Elizabeth Arden, Too Faced and more.

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Ever since people started working from home amid the ongoing pandemic, it's become common to not put on makeup anymore.

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However, Samantha Boardman, MD, a clinical instructor in psychiatry and assistant attending psychiatrist at Weill Cornell Medical College, explained why we should try to paint our face during the work week.

“I tell my patients to put lipstick on in the morning if they're having trouble separating home and work life," she said. "It can [help] to separate your weekend self from your work self by presenting differently."

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“Because we're constantly interrupted by dings and pings, especially right now, we have fewer and fewer moments of flow in our daily lives,” she continued. “So when we can have these calm moments, when all of our intention is being directed into one area, and when we are using our hands, there's something beautiful about the level of attention you're bringing to something that makes you feel strong and good.”

For more on the study, click here:


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