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Kylie Jenner Could Earn $45 Million From Maternity Collabs Alone, Retailer Nasty Gal Reveals

Aug. 25 2021, Published 8:44 a.m. ET

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Though Kylie Jenner has yet to announce she is expecting baby No. 2 with Travis Scott, it seems like she could earn a lot of money once she does.

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According to fashion retailer Nasty Gal, the KUWTK star could earn up to $45 million from maternity collabs alone! How? Jenner could charge up to $1.5 million for a sponsored maternity post, since she has over 220 million Instagram followers.

"We calculated the potential earnings based on the number of followers. Using https://inkifi.com/earnings-on-instagram/ to calculate the per post-earnings. We then calculated the overall figure for the duration of Kylie's pregnancy, based on one sponsored post a week," the description says.

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Last week, PEOPLE confirmed that the brunette beauty — who shares daughter Stormi with Scott — is expecting baby No. 2.

It's no surprise that the makeup mogul has a bun in the oven, as she has been vocal about expanding her brood over the years.

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"I can't wait to have more babies," she said in January 2020, adding that she wants "four kids" but doesn't "have a timeline to this."

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"I want more so bad. I actually think about it every day, I just still don't know when. I'm not planning, I don't have time for that to happen. You can't, like, not want more almost. Being a parent, though, is stressful, to do the right thing at all times," she said in October 2020. "I read books, I follow all these Instagrams. I'm just trying to learn the best way to raise your kid. But I think every kid is different, so you have to just do whatever you think is best for your child."

Before the big news was revealed, Jenner was adamant on being a good mother to her daughter.

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"Stormi is my legacy. I'm raising her to be smart and kind and driven," the mom-of-one said. "Maybe she will take over Kylie Cosmetics one day? Only if she wants to."

Becoming a mother "was the biggest change for me," she revealed. "I've grown so much as a person and I continue to grow every single day. I love learning and I'm trying to be the best person I can possibly be."

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