kylie jenner selfie in kylieswim monokini mh
Source: @kyliejenner/Instagram

Kylie Jenner Suits Up In A Colorful Monokini To Announce The Launch Of Kylie Swim — Get A Sneak Peek At The Collection!

Aug. 17 2021, Published 1:13 p.m. ET

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Summer may be coming to an end, but Kylie Jenner is just getting started on her bathing suit line!

On August 17, the reality star teased the launch of Kylie Swim by donning a colorful monokini and tagging her new brand on Instagram.

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"Working on @kylieswim and i can’t wait to share," the makeup mogul captioned a post on her Instagram Stories, which showed her taking a selfie in a cut-out suit that featured tones of pink, orange and yellow.

kylie jenner selfie in kylieswim monokini
Source: @kyliejenner/Instagram
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The mom-of-one also posted another photo of herself in an orange monokini, and in a third post, she revealed she was "on set" of the new line, sharing glimpses at polaroids of models, one of whom was wearing a sarong.

Jenner filed a trademark for Kylie Swim just a few months ago, with paperwork covering swimsuits, cover-ups, sunglasses, backpacks, towels and footwear — basically, anything you need for the perfect pool or beach day.

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She didn't share any more details of the collection, though Kylie Swim's Instagram page posted a similar photo of the star in the same sunset-toned swimsuit with the caption "coming soon…"

kylie jenner selfie in kylieswim monokini
Source: @kyliejenner/Instagram
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Despite having just one post, the account has already amassed over 100,000 followers.

There's no release date yet, but the youngest of the Kardashian brood will have some competition, as not only does sister Khloé Kardashian's Good American company have a bathing suit collection, but Kim Kardashian hinted that she too will be releasing a line of swimwear through Skims.

When a fan tweeted the phrase "S W I M B E R L Y" at the mom-of-four, she responded, "S O O N C O M E."

Both Kim and Kylie have seen a ton of success in their brands: in 2019, the latter sold a 51 percent stake of Kylie Cosmetics, earning her $600 million, and a year later, Kardashian sold a 20 percent stake of KKW Beauty for $200 million.

The lawyer-in-training announced she was temporarily shutting down her makeup line to rebrand.

"On August 1st at midnight we will be shutting down the site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look," an official message read.


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