hailey bieber gets flexible for levis mh
Source: Courtesy of Levi's/MEGA

Levi's Ambassador Hailey Baldwin Works The Camera For '90s-Inspired Jeans Campaign: See The Model In The New Designs!

Dec. 12 2021, Published 5:33 p.m. ET

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Hailey Baldwin is once again front and center in the latest Levi's ads.

In the new campaign, the model showcases the brand's 501 '90s collection, which pays tribute to vintage styling and the nostalgic era that's making a comeback in the world of fashion, beauty and even entertainment.

Check out her photos below!

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hailey bieber gets flexible for levis
Source: Courtesy of Levi's/MEGA

"Finding the perfect pair of jeans can be a process, so it’s easy to pine for those jeans you had back in the day — the ones that seemed to fit just right," the clothing company stated. "Inspired by that vintage mindset, the ’90s 501 jeans are here, with a midrise and just the right amount of bagginess in the leg. They're the vintage jeans you've hoped to find at the thrift store, but without the rummaging."

hailey bieber gets flexible for levis
Source: Courtesy of Levi's/MEGA

The blonde beauty added the perfect '90s accessories in another photo: a bucket hat and a plaid, oversized jacket.

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hailey bieber gets flexible for levis
Source: Courtesy of Levi's/MEGA

Baldwin, who was born in 1996, is a huge fan of the nostalgia trend.

"It’s cool to look upon an era that you were born into and just draw inspiration ... just the aesthetic of the photos of the '90s, the movies of the '90s, the fashion of the '90s," she said. "It’s just fascinating to me."

hailey bieber gets flexible for levis
Source: Courtesy of Levi's/MEGA

Available in two medium washes — "Mad Love" and "Drew Me In" — the fresh styles boast a more "relaxed fit through the seat and leg" and have a "silhouette that's looser than the traditional 501s without being too baggy."

The jeans (currently priced at $98 each) come in women's sizes from 23 to 34 and are available in two lengths: a 30 or 32-inch inseam.

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hailey bieber gets flexible for levis
Source: Courtesy of Levi's/MEGA

Baldwin became an a Levi's ambassador in 2019.

"I always liked wearing really baggy, oversized stuff because I just enjoy being comfortable," she's shared of her usual style. "Baggy pants, baggy jeans, big coats, oversized jackets — that’s just what I’ve always gravitated towards."

hailey bieber gets flexible for levis
Source: Courtesy of Levi's/MEGA

Next up for the starlet will be the launch of her Rhode Beauty brand sometime next year — though she didn't share many details!

"Rhode has been in the works for a very long time, and it is getting so close," she said in a Q&A video. "It is coming in 2022, and I am very excited."

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