dua lipa in campaign for puma

Dua Lipa's Edgy Look Pairs Perfectly With Her Platform Puma Kicks — See Photos!

Apr. 8 2021, Updated 9:00 p.m. ET

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Singer Dua Lipa has a unique sense of style, which she showed off in her first campaign for Puma

In the photos, the brunette beauty displayed the brand's latest Mayze shoe, which is "made for those who embrace the spotlight, on stage and off." 

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Scroll through the gallery below to see her laid-back style!

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dua lipa in campaign for puma
Source: Courtesy of Puma / MEGA

The Grammy winner looked sporty in her Puma jacket.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look," she said about the new collab. 

"New @puma Mayze campaign shot by @mario_sorrenti 🪢," the singer posted the new snapshots on Instagram

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dua lipa in campaign for puma
Source: Courtesy of Puma / MEGA

The "Cool" songstress wore her new sneakers along with a white, red and blue jacket, black bottoms and blue tights. 

Of course, fans couldn't help but show some love for the star's latest venture. One person wrote, "Queen of everything," while another added, "jheeeez🔥🔥." A third user added, "STAN U QUEEN."

dua lipa in campaign for puma
Source: Courtesy of Puma / MEGA

Even though Lipa is known for her elaborate outfits on the red carpet, she has been wearing more casual clothing in the past year. 

“It’s become such a staple, especially over lockdown,” she said. “I do still love to get dressed up, and throwing a pair of sneakers on with a cute outfit means I can dance the night away.”

In November 2020, Lipa — who is dating Gigi Hadid's brother, Anwar Hadid — was announced as Puma's newest brand ambassador. 

dua lipa in campaign for puma
Source: Courtesy of Puma / MEGA

The new sneaker is part of PUMA's "She Moves Us" platform, which celebrates women who are moving culture and sports forward. Model Winnie Harlow, actress Cara Delevingne, WNBA star Skylar Diggins-Smith and pro golfer Lexi Thompson have also been working with the sports brand. 

The shoe, which retails for $90, will launch on Puma’s website, at the Puma flagship store in New York City, and select retailers on Friday, April 16.

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