Kim Kardashian is known for always wearing makeup and looking glam, but these days, she feels good about going sans makeup.
"I think… not that it feels like armor at all. I've always been the biggest fan of glam and always having your makeup done. But I think that my style has been changing. My approach before was: conceal it all, cover it all, and then add back what you want to show. But now it's just like, oh, let's lightly conceal those areas and just really enhance what you have. With the products that I'm launching, you can keep it light or you can build and that's the beauty of it all," the 43-year-old told Bustle of her now-approach.
Though she's been in the spotlight for a good chunk of her life, the mom-of-four has been showing off a natural look on TikTok, especially when she appears alongside her eldest daughter, North, 10.
"If you notice, all the TikToks are me without makeup. North has to get everything approved by me. The TikTok is on my phone. So, it's like, all the pictures are taken on my phone. It's not like anything's posted without my permission. I just think sometimes it's like, who cares?" she stated.
"I film on my show all the time with no makeup. So I find it just kind of ridiculous. And it's like, oh my God, she has no makeup. I post photos with no makeup all the time. Also… it's kind of like when I do a photo shoot, I always let the photographer just [do their thing]. I love working with different people, even if it's not exactly what I would do. I like to see other people's vision of me. So North loves doing TikToks and social media really early in the morning and sometimes really late at night and I have no makeup on. And she's always like, mom, come on, let's just do it. And why not? What am I going to do, ruin the experience because I want to go get some makeup on? It's kind of ridiculous," she continued.