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Kelsea Ballerini Is Covergirl's Newest Ambassador, A Role She's Dreamed About Since She Was 14!

Mar. 29 2022, Published 1:00 p.m. ET

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Kelsea Ballerini is ready for her close-up: the "Peter Pan" singer has been announced as Covergirl's newest model and partner! In tandem with the exciting reveal, the makeup brand released her first campaign photo in which she's rocking a fresh and natural look.

"I’ve been a fan of Covergirl for as long as I can remember," she shared. "I’ve always had an iconic tube of Covergirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a Covergirl."

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"Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist!" continued the country star. "I’m excited and honored to partner with Covergirl, and I can’t wait to share more about my favorite products from the brand."

The blonde beauty, 28, will star in the campaign for a yet-to-be announced makeup collection that will drop this spring, so keep your eyes peeled!

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"We are thrilled to welcome Kelsea Ballerini into the Covergirl family. She is a lover of beauty, constantly experimenting with fun makeup looks as part of her creativity," stated Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, home to Covergirl. "Kelsea expresses her true self on and off the stage and lends her voice to causes that are important to her, like using cruelty-free beauty products, a value we at Covergirl hold close as a Leaping Bunny certified brand. We’re so excited to have Kelsea join an iconic line up Covergirls who share the same passion for accessibility, inclusivity and individuality."

kelsea ballerini covergirl ambassador
Source: MEGA

Ballerini has revealed that she doesn't always feel "confident" in her own skin, noting it can be "really hard" for her sometimes, especially since she's subjected to social media bullies.

"People are tough right now, especially online. I really try to be authentic. And I'm glad that comes across as confidence to people but it's really just kind of being vulnerable and not feeling confident all the time," explained the ACM winner. "I also think when you feel your feelings and when you own how you're feeling, whether that be celebratory or in a valley, that's how you move forward and move on and become better and stronger and bolder and all those things."


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