Justin Bieber's collaboration with Tim Hortons has the Canadian coffee chain raking in the dough.
In November, the "Ghost" singer teamed up with brand to unveil new limited-edition flavors of Timbits (their version of Dunkin's Munchkins) and a collection of merch, and according to Restaurant Brands International's chief executive Jose Cil, the partnership has increased sales!
The numbers at Tim Hortons rose 10.3 percent in the fourth quarter of 2021, compared to an 11 percent decrease the year prior.
"Doing a Tim Hortons collab has always been a dream of mine," the star said at the time. "I grew up on Tim Hortons and it's always been something close to my heart."
Bieber chose to create new Timbits varieties since they're his favorite item on the menu. The yummy flavors, which he worked on with chef Tallis Voakes, are Chocolate White Fudge, Sour Cream Chocolate and Birthday Cake Waffle. The collection is known as TimBiebs.
In addition to the snacks, fans can also buy a beanie cap, fanny pack and tote bag.
"What's amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together," shared Hope Bagozzi, Tim Hortons' chief marketing officer. "He knows exactly what our guests already love about the Tims brand and he's helping us deliver new menu innovations that we know they're going to love."
In addition, Bieber starred in a commercial for the brand in which he sits in a board room, tastes different options and even shows off his juggling skills using the donut holes.
The eatery also launched a contest through their app which would award a grand prize winner a trip to see the star in concert. Though the Canadian crooner just kicked off his Justice World Tour on February 18, he had to postpone his February 20 show in Las Vegas after testing positive for COVID-19.
"Due to positive COVID results within the Justice Tour family, we will, unfortunately, have to postpone Sunday's show in Las Vegas," the statement read. "Justin is, of course, hugely disappointed, but the health and safety of his crew and fans is always his number one priority."
The tour concludes in Poland next year, with the setlist including old hits and tracks from his latest album, Justice.