Glamorous guests gathered at ZERO BOND on Tuesday, October 12, to toast the launch of GRAZIA USA, Italy’s fashion bible for more than 80 years, which just made its debut in the world’s largest luxury market.
The evening was co-hosted by Executive Vice President & Global Chief Brands Officer Brendan Monaghan and Editor-in-Chief David Thielebeule.
Attendees including Maxwell Osbourne, Victor Glemaud, Elisabeth Jones Hennessy, Nathan Orsman, Carly Cushnie, Thom Filicia, Brian Atwood, Jake Deutsch and Steve Gold enjoyed cocktails and canapés at the private club while The Misshapes provided the soundtrack for the celebration.
White pampas and palmetto leaves peppered the custom marble Jones Alley bar and oversized imagery from the magazine served as a backdrop in the members’ lounge foyer. Editorial imagery looped in the screening room providing a glimpse of the good life and transporting revelers to far flung destinations.
All departed with the inaugural issue of GRAZIA USA, featuring high-end fashion, beauty, arts culture and travel content, packaged in a chic tote. The evening was made possible by the generous support of Alo Yoga and Byte.
In October 2020, the brand made a splash when Kim Kardashian was featured on their cover.
"The brand will establish significant presence in the American market, adopting an innovative digital-first business model and a strong new brand identity for the US consumer. Content will be distributed across a global multi-channel network with a focus on digital, video and social, complemented by quarterly print editions beginning in 2021," they said via a statement at the time.
"The arrival of Grazia in the United States is a highly significant event, the first time an all-Italian fashion magazine lands on the U.S. market with a formula that gives a perfect answer to the new needs of readers, users and business," Ernesto Mauri, CEO of the Mondadori Group, said. "In today’s historical juncture, it bears witness to the strength of the brand that has always stood at the forefront, becoming an icon of international renown, leveraging on its authoritative content and incomparable identity."
For more information on GRAZIA, click here: https://graziamagazine.com/us/.