![barbie teams up with balmain to offer hi tech nfts](https://media.morninghoney.com/brand-img/RNcK_e40W/480x251/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-1641565238129.jpg?position=top 480w, https://media.morninghoney.com/brand-img/RNcK_e40W/640x335/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-1641565238129.jpg?position=top 640w, https://media.morninghoney.com/brand-img/RNcK_e40W/768x402/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-1641565238129.jpg?position=top 768w, https://media.morninghoney.com/brand-img/RNcK_e40W/1024x536/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-1641565238129.jpg?position=top 1024w, https://media.morninghoney.com/brand-img/RNcK_e40W/1280x670/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-1641565238129.jpg?position=top 1280w, https://media.morninghoney.com/brand-img/RNcK_e40W/1440x753/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-1641565238129.jpg?position=top 1440w, https://media.morninghoney.com/brand-img/RNcK_e40W/1600x837/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-1641565238129.jpg?position=top 1600w, https://media.morninghoney.com/brand-img/RNcK_e40W/2160x1130/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-1641565238129.jpg?position=top 2160w)
Fashionistas Will Be Tickled Pink By Barbie & Balmain's New Collab That Features Chic Clothes & Unique NFTs — Photos
Barbie has officially entered the world of hi-tech — and high fashion!
The iconic brand has teamed up with French luxury label Balmain to debut a collection of threads inspired by the doll, and alongside the unveiling, Mattel announce that they're offering three unique Barbie x Balmain NFTs (non-fungible tokens) to be sold at an auction.
The coveted NFTs — which are described as "unique, ownable, and transferrable digital items using blockchain technology" — will feature Barbie and Ken avatars. They're also set to come with Barbies dolls who are rocking a mini Balmain outfit.
Mattel touted the package as the perfect way to unite the "worlds of digital and traditional collecting."
Check out the one-of-a-kind dolls and the new Balmain attire below!
![barbie teams up with balmain to offer hi tech nfts](https://media.morninghoney.com/brand-img/sP3KSHRoi/480x307/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-01-1641565162750.jpg 480w, https://media.morninghoney.com/brand-img/sP3KSHRoi/640x409/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-01-1641565162750.jpg 640w, https://media.morninghoney.com/brand-img/sP3KSHRoi/768x490/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-01-1641565162750.jpg 768w, https://media.morninghoney.com/brand-img/sP3KSHRoi/1024x653/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-01-1641565162750.jpg 1024w, https://media.morninghoney.com/brand-img/sP3KSHRoi/1280x817/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-01-1641565162750.jpg 1280w, https://media.morninghoney.com/brand-img/sP3KSHRoi/1440x919/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-01-1641565162750.jpg 1440w, https://media.morninghoney.com/brand-img/sP3KSHRoi/1600x1021/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-01-1641565162750.jpg 1600w, https://media.morninghoney.com/brand-img/sP3KSHRoi/2160x1378/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-01-1641565162750.jpg 2160w)
Think pink! Nearly every item in the collection features a shade of the pretty hue.
The NFTs will be available exclusively through Mattel Creations via an online auction hosted on mintNFT.
![barbie teams up with balmain to offer hi tech nfts](https://media.morninghoney.com/brand-img/0necU5ozc/480x320/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-02-1641565167143.jpg 480w, https://media.morninghoney.com/brand-img/0necU5ozc/640x427/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-02-1641565167143.jpg 640w, https://media.morninghoney.com/brand-img/0necU5ozc/768x512/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-02-1641565167143.jpg 768w, https://media.morninghoney.com/brand-img/0necU5ozc/1024x683/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-02-1641565167143.jpg 1024w, https://media.morninghoney.com/brand-img/0necU5ozc/1280x854/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-02-1641565167143.jpg 1280w, https://media.morninghoney.com/brand-img/0necU5ozc/1440x960/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-02-1641565167143.jpg 1440w, https://media.morninghoney.com/brand-img/0necU5ozc/1600x1067/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-02-1641565167143.jpg 1600w, https://media.morninghoney.com/brand-img/0necU5ozc/2160x1440/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-02-1641565167143.jpg 2160w)
“For me, it’s a lot more than just a commercial project. It’s very emotional," Balmain's Creative Director Olivier Rousteing told the New York Times, explaining that he was shamed for playing with the toys as a child. "Having Barbie in my Balmain army, making a collection inspired by her where there are no boy clothes or girl clothes, is my small revenge. I think Barbie represents a joyful dream world. There’s nothing wrong with a dream. But let’s push the dream, and not the dream of the 1950s or 1960s, but 2022."
![barbie teams up with balmain to offer hi tech nfts](https://media.morninghoney.com/brand-img/46NziruGR/480x320/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-03-1641565172142.jpg 480w, https://media.morninghoney.com/brand-img/46NziruGR/640x427/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-03-1641565172142.jpg 640w, https://media.morninghoney.com/brand-img/46NziruGR/768x512/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-03-1641565172142.jpg 768w, https://media.morninghoney.com/brand-img/46NziruGR/1024x683/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-03-1641565172142.jpg 1024w, https://media.morninghoney.com/brand-img/46NziruGR/1280x854/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-03-1641565172142.jpg 1280w, https://media.morninghoney.com/brand-img/46NziruGR/1440x960/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-03-1641565172142.jpg 1440w, https://media.morninghoney.com/brand-img/46NziruGR/1600x1067/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-03-1641565172142.jpg 1600w, https://media.morninghoney.com/brand-img/46NziruGR/2160x1440/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-03-1641565172142.jpg 2160w)
So cute! These fashionable dolls have the closets of our dreams.
![barbie teams up with balmain to offer hi tech nfts](https://media.morninghoney.com/brand-img/RLOaukOBG/480x360/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-04-1641565177802.jpg 480w, https://media.morninghoney.com/brand-img/RLOaukOBG/640x480/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-04-1641565177802.jpg 640w, https://media.morninghoney.com/brand-img/RLOaukOBG/768x576/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-04-1641565177802.jpg 768w, https://media.morninghoney.com/brand-img/RLOaukOBG/1024x768/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-04-1641565177802.jpg 1024w, https://media.morninghoney.com/brand-img/RLOaukOBG/1280x960/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-04-1641565177802.jpg 1280w, https://media.morninghoney.com/brand-img/RLOaukOBG/1440x1079/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-04-1641565177802.jpg 1440w, https://media.morninghoney.com/brand-img/RLOaukOBG/1600x1199/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-04-1641565177802.jpg 1600w, https://media.morninghoney.com/brand-img/RLOaukOBG/2160x1619/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-04-1641565177802.jpg 2160w)
The capsule includes jackets, skirts, bags, jewelry and more.
"From a nostalgic 1990's-era Barbie logo to a 'Barbie pink' Pantone to Barbie's iconic packaging, Rousteing and the Balmain teams' 50+ piece collection intertwines the toy's signatures with the label’s hallmarks," Mattel said.
![barbie teams up with balmain to offer hi tech nfts](https://media.morninghoney.com/brand-img/Mva_rbvd5/480x307/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-05-1641565182939.jpg 480w, https://media.morninghoney.com/brand-img/Mva_rbvd5/640x409/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-05-1641565182939.jpg 640w, https://media.morninghoney.com/brand-img/Mva_rbvd5/768x490/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-05-1641565182939.jpg 768w, https://media.morninghoney.com/brand-img/Mva_rbvd5/1024x653/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-05-1641565182939.jpg 1024w, https://media.morninghoney.com/brand-img/Mva_rbvd5/1280x817/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-05-1641565182939.jpg 1280w, https://media.morninghoney.com/brand-img/Mva_rbvd5/1440x919/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-05-1641565182939.jpg 1440w, https://media.morninghoney.com/brand-img/Mva_rbvd5/1600x1021/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-05-1641565182939.jpg 1600w, https://media.morninghoney.com/brand-img/Mva_rbvd5/2160x1378/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-05-1641565182939.jpg 2160w)
This head-to-toe magenta look can work for a day at the office or a happy hour.
![barbie teams up with balmain to offer hi tech nfts](https://media.morninghoney.com/brand-img/zu7EFNYNl/480x307/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-06-1641565187418.jpg 480w, https://media.morninghoney.com/brand-img/zu7EFNYNl/640x409/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-06-1641565187418.jpg 640w, https://media.morninghoney.com/brand-img/zu7EFNYNl/768x490/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-06-1641565187418.jpg 768w, https://media.morninghoney.com/brand-img/zu7EFNYNl/1024x653/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-06-1641565187418.jpg 1024w, https://media.morninghoney.com/brand-img/zu7EFNYNl/1280x817/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-06-1641565187418.jpg 1280w, https://media.morninghoney.com/brand-img/zu7EFNYNl/1440x919/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-06-1641565187418.jpg 1440w, https://media.morninghoney.com/brand-img/zu7EFNYNl/1600x1021/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-06-1641565187418.jpg 1600w, https://media.morninghoney.com/brand-img/zu7EFNYNl/2160x1378/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-06-1641565187418.jpg 2160w)
Every girl needs a tiara every now and then! A model rocked the headpiece while clad in a two-toned striped suit.
Mattel President and COO Richard Dickson commented on the collab, noting, "As a fashion house committed to innovation in unexpected and joyous ways, Balmain, under Olivier Rousteing's creative direction, is the perfect partner to translate the iconography that is unique to Barbie into a modern iteration of digital art and physical fashion."
![barbie teams up with balmain to offer hi tech nfts](https://media.morninghoney.com/brand-img/IzaEM1-de/480x307/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-07-1641565192316.jpg 480w, https://media.morninghoney.com/brand-img/IzaEM1-de/640x409/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-07-1641565192316.jpg 640w, https://media.morninghoney.com/brand-img/IzaEM1-de/768x490/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-07-1641565192316.jpg 768w, https://media.morninghoney.com/brand-img/IzaEM1-de/1024x653/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-07-1641565192316.jpg 1024w, https://media.morninghoney.com/brand-img/IzaEM1-de/1280x817/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-07-1641565192316.jpg 1280w, https://media.morninghoney.com/brand-img/IzaEM1-de/1440x919/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-07-1641565192316.jpg 1440w, https://media.morninghoney.com/brand-img/IzaEM1-de/1600x1021/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-07-1641565192316.jpg 1600w, https://media.morninghoney.com/brand-img/IzaEM1-de/2160x1378/barbie-teams-up-with-balmain-to-offer-hi-tech-nfts-07-1641565192316.jpg 2160w)
"As our campaign images make very clear, Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure," stated designer Rousteing.
You can start shopping the collection on January 13 via Balmain stores, balmain.com and retailers worldwide.