Aimee Stoopler, co-founder of URvet Care in New York City, still feels giddy when she gets recognized for being a female founder.
"This is a very exciting platform to be truly locked and loaded to deliver excellent pet medicine and make a difference in the lives of pet owners. Being a founder comes with a lot of responsibilities, and to finally find myself responsible for the happiness and success of my employees is a daunting challenge. The amount of tasks in any one day is endless, and observing from a distance allows me to hone in on areas that need immediate attention," the entrepreneur exclusively tells Morning Honey of URvet Care, a one-stop-shop hospital facility to help pet owners have a seamless medical experience.
Growing up, Stoopler was in a "family of pet owners," but no one was veterinarians.
"I have had pets since childhood and raised my children with a pet in our family. The love that a pet brings to a family is precious, and I love being around these furry friends," she expresses.
From there, Aimee and her husband, Evan Stoopler, created URvet Care in the Big Apple, as they wanted a place that was easy for pets to get the help they need. The facility, which just opened their first located on the Upper East Side, offers accessible pet healthcare with best in class veterinarians, specialists and practitioners who provide pet healthcare facilities providing primary, dental, oncology, surgical, pharmacy, and seven days a week urgent care services for your pets.
"I love delivering an improved experience across the board, starting with my team. Our early team ice breakers included speeches confirming my passion for making people feel safe, having their needs met and creating an environment of feeling safe and recognized. I love learning which has certainly been met here, as I knew nothing about veterinary medicine," she says of her job. "Most of all, I love meeting people, hearing their stories, and helping them care for their dogs and cats. The truth is, everyone has a story. Sometimes, you just have to stop and listen."
Of course, there are ups and downs along the way, but Aimee, who is a Board Certified Patient Advocate, is taking it all in.
"It has been a learning curve working with different personalities, in a field that I am learning every minute. The most challenging part about my job is learning not to take things personally. If the temperature of the room doesn’t feel right, I feel personally responsible for someone being too hot or cold," she says. "I have to learn to roll with it, and act in a non-threatening way. Receiving input is helpful — but also challenging, especially when you have given it your very best."
Additionally, Aimee gets the pleasure of being with her hubby, who still brings her coffee in bed after 34 years of marriage.
"Working with my husband has introduced a new challenging element into our relationship — trying to speak to each other about anything OTHER than URvet," she says of the dynamic. "Some days we have to play a game trying to stay off the topic but one of us usually loses pretty fast. Evan and I work well together, but of course now we have to try and do fun things together and manage our stress levels."
As for why URvet Care is different than other places, Aimee notes, "Our 'office' is the break room at one of our locations or the amenity floor of my apartment building. We are not formal, frenetic and high intensity. At any given moment, we are working on a few things at once as we are growing and everyone is multi-tasking. We do not have set hours, and midday exercise breaks are common, but our days are long and full. Most importantly, we want everyone heard, from the most senior people, to the workers on our construction teams that may have a valuable piece of advice that we have overlooked. This is why I like to speak to everyone!"
At the end of the day, Aimee loves to help others — one of the many reasons she started the business.
"Being a female founder is amazing, but I cannot take total credit as my husband and I are a team and we created URvet Care together. I love the idea of creating something from the very beginning," she notes. "There is no history and no bad habits to break. My advice to anyone that wants to start their own business is most importantly, KNOW who you are and WHAT you want to create and WHY is there a need for this? Stay organized, painfully organized, and do not give yourself credit that you will remember every detail, because you won’t. Surround yourself with the right team, people that you work well with and respect and have the knowledge. Do not assume for one moment that you can 'do it yourself.' Marketing, Advertising and Publicity or key elements not to be taken lightly in today's world."
"I hope that I am providing a safe, inviting and welcoming presence in New York City, and working on many initiatives to improve the conditions for our animals that are not as fortunate. We will be offering special discounted rates to our elderly, service animals and social support to our team and clientele," she adds. "My proudest moment is seeing my team finally in their new home at 1432 Second Avenue and so excited to be a part of a new veterinarian disrupter. They want to put their best foot forward and I want to help them do that. We have already had most of our staff trained and credentialed with Fear Free Certification."
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