rihannas lingerie line savage x fenty opening stores
Source: MEGA

Start Saving Up, Because Rihanna's Lingerie Line Savage X Fenty Is Opening 5 Stores Across The Country

Jan. 10 2022, Published 4:18 p.m. ET

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All of Rihanna's hard work, work, work has paid off!

The "Umbrella" crooner announced that her mega successful lingerie line Savage X Fenty will be opening five stores across the country.

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"2022, we coming in HOT!" the star declared. "We bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores! can’t believe it’s actually that time, and I can’t wait for you to have this experience [in real life]."

The first locations will be is Las Vegas, Los Angeles, Houston, Philadelphia, and Washington D.C., and RiRi told fans to watch the brand's Instagram account for more details. Vegas is set to open sometime this month.

Her social media post also included a rendering of the store's exterior that showed mannequins and tons of neon lights.

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rihannas lingerie line savage x fenty opening stores
Source: MEGA

Last year, Forbes estimated that the brand, which launched in 2018, was valued at over $1 billion. When asked how it feels to be so successful, the Grammy winner simply replied, "God is good."

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The mogul admitted that she's a "control freak" when it comes to the designs, but she explained that she wants every piece to stay true to her vision.

"I am the muse and my DNA has to run all the way through it," she told Vogue. "I don’t want anyone to pull up my website and think, Rihanna would never wear that."

Source: EX.CO
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Aside from size inclusive lingerie, Savage X Fenty offers undergarments for men, robes, and loungewear.

Expanding the company is one of the reasons she put music on the back burner, though she promised that a ninth album will be released once she thinks it's perfect.

“You’re not gonna expect what you hear. Just put that in your mind. Whatever you know of Rihanna is not gonna be what you hear," she teased of her tracks. "I’m really experimenting and music is like fashion, you should be able to play. I should be able to wear whatever I want and I treat music the same way."


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