Kourtney Kardashian is expanding her presence in the wellness industry, launching a line of all-natural gummies called Lemme. The star revealed that it took her five years to make the supplement idea a reality — but she insists it will be worth the wait.
"My process [with a new brand] is take it to my natural doctor, and he would muscle test me with it," the 43-year-old explained. "I would hold the product in my hand, and he would see how it reacts to my body."
"Some things test well but most of the time things didn't test well on me," the Poosh founder added of the process. "I found it so interesting when he would say, 'Oh, it's because they're using corn or corn syrup or it's genetically modified."
The tests inspired The Kardashians star to make a cleaner version of things, and she can now boast that her products are non-GMO, vegan and free of gluten and gelatin. They also contain zero corn syrup and no artificial colors, flavors or sweeteners.
Kardashian named Lemme Matcha as her favorite one the moment.
"It has B12, [so] it's not like jittery caffeine energy. Matcha naturally has caffeine, so it's not caffeine-free, but it's like the tiniest bit of caffeine. The B12 and the coenzyme Q10 give you that sustained energy," the reality star noted. "I feel really passionate about the ingredients and the combinations."
Naming her new brand was a reflective process for the Kardashian powerhouse.
"I couldn't think of the right word for each scenario [in which to take a supplement], but we'd say all the time, 'Lemme focus on this.' Once we realized we use it so much in our vocabulary, none of us could get it out of our heads," she said. "You know, Lemme-everything-that-I'm-doing."
The mother-of-three, who married Travis Barker earlier this year, explained that naming a business is much like naming a child. "There was one [name] that always felt so right for each of my kids, and I felt the same way with Poosh and Lemme," she said.
Kardashian's new gummies will be available for purchase later in September. She spoke about the venture with Wall Street Journal.