Dry January is months away but some alcohol-abstainers are celebrating early with Dry July (or Dry-ish July) and giving up (or drinking less) alcohol for 31 days.
This month, in partnership with Twisted Alchemy, Waterloo Sparkling Water and Hilary Sheinbaum, the author of the sober-curious book The Dry Challenge, have collaborated to launch the Dry July Challenge Cocktail Kit.
The Dry July Challenge Kit makes up to 25 nonalcoholic cocktails and features two fresh pressed juices (pineapple and three citrus), as well as Waterloo Peach Sparkling Water, Hilary's NA Spicy Piña Peach Margarita recipe, the Just Peachy Citrus Fizz recipe and exclusive tips for a successful Dry July!
We caught up with Sheinbaum to ask how nonalcoholic cocktails can fit into anyone’s summer.
Why Dry July?
Going dry for a month, a week, a weekend — forever — doesn’t have to start or wait until January. You can decide to take a break from alcohol at any time. So, with a fun kit and delicious summer-themed recipes, we’re helping motivate people to try a Dry July, or a Dry-ish July.
How did this collaboration come about?
I’m a fan of both brands. Twisted Alchemy makes a range of amazing fresh pressed juices that are utilized in some of the best bars and venues — for boozy and nonalcoholic drinks. I always have multiple flavors of Waterloo in my fridge, so it was super fitting that a cocktail kit involved both of my favorites.
What is one of your top tips for a successful Dry July?
I always say that one of the best things you can do is recruit a friend to do it with you! There’s strength in numbers. And, even if it’s for a day, or a few hours, there’s real comradery in those moments. Funny enough, I’m bringing this kit to a boozy brunch. I know one or two people — including me— are taking the month off from drinking, but I’m sure that there will be a few curious onlookers who want to try a nonalcoholic cocktail while we’re mixing things up. It happens all the time! And of course, we’ll share and make them N.A. drinks, too.
The Dry July Challenge Cocktail Kit is available nationwide for $54.99 (including shipping), 20% of each sale will go to support Speed Rack; the high-speed bartending competition series founded by women for women that showcases up-and-coming talent while raising money for charities working on breast cancer research.
Cheers to that!