kim kardashian skkn by kim kkw beauty shop
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Kim Kardashian Started A Skincare Line, But Where is KKW Beauty? — Shop Now

Jun. 7 2022, Published 4:24 p.m. ET

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SKKN By Kim hasn't gotten the warmest welcome after Kim Kardashian announced her entrance into the skincare world on June 1. Some fans are curious about the origin of the name since socialite Lori Harvey owns a similar brand called SKN by LH. However, Harvey isn't the only person using abbreviations of skin. In fact, in July 2021, Buzzfeed reported that the reality star received a cease-and-desist from another Black-owned beauty brand known as SKKN+. Since Kardashian is on her way to become an attorney, one would hope the two brands have come to an agreement or understanding. As complicated as the brand name might be, Kardashian "stans" are curious to know if the beginning of SKKN by Kim means the permanent end for KKW Beauty.

In July 2021, the same time Kardashian's legal team received a cease-and-desist, the star announced the shut down of KKW Beauty, but promised a new more elevated brand. Fans quickly speculated that the closure was due to its use of Kanye West's last name. Kardashian quickly shut down the rumors and claimed the change was due to the difficulty with purchasing products at different sites to shop her businesses.

Ultimately, KKW Beauty dissolved in 2021. "We're currently away working on a more modern, elevated, sustainable brand and customer experience- the way Kim has always envisioned. Thank you for being on this incredible journey with us. We promise we won't be gone for too long," the site currently reads. Kardashian's fragrance brand, which closed in May of this year, has a similar statement on its site.

As fans wait for the return of the KKW Beauty products, they can explore the new nine-step skincare brand SKKN by Kim, which is set to launch on June 21.

Keep scrolling to shop SKKN by Kim and other multi-step skincare directly through Morning Honey!

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Source: SKKN BY KIM

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Source: ELF

ELF's Hydrated Ever After Skincare Mini Kit retails for $20 at elfcosmetics.com.

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