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Yuyu Zhangzhou And Baptiste Giabiconi Introduce APM Monaco New Rock And Yummy Collections

Jan. 24 2023, Published 5:34 p.m. ET

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Now that the holiday shopping season is over, the fashion jewelry industry is going full steam ahead into 2023 with new collections that jewelry brands put together months before. Even though the economic landscape is rather shaky, overall prospects for the sector are rather rosy as the fashion jewelry market is projected to grow at a healthy rate of 7.8 percent until 2027.

APM Monaco, one of the most prolific contemporary high-end silver fashion jewelry brands, never fails to surprise its patrons with new drops. The brand’s creative team led by APM’s creative director Kika Prette does wonders and never repeats itself producing one new collection featuring at least 50 items every month. Every day, the brand rolls out a staggering 7,000 jewelry pieces studded with 1,000,000 stones, an average of 300 stones per piece. Set in 925 sterling silver, APM jewelry personifies forty years of manufacturing experience, and the highest industry standards, and embodies creative and exquisite design. APM does not outsource a single item’s production, overseeing every step at its production facilities that used to manufacture fine jewelry for the world’s renowned brands from 1982 until 2012 when the history of APM Monaco's own brand production began. With over 400 stores worldwide and an international online store, APM Monaco is probably one of the most dynamic and on-trend high-end fashion jewelry brands in the world.

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APM Monaco is ringing in the new year with the most disruptive drops ever. A melange of ‘chic, fashion, and smile’, APM jewelry is as always synonymous with positivity, kindness, and simplicity. The most avant-garde collection in the brand’s history being launched shortly, Collection Rock, is truly the epitome of chic and fashion. Paris’s Galerie Lafayette is hosting the launch with Yuyu Zhangzhou, one of the most influential fashion bloggers and the first Chinese blogger to win international recognition. She first appeared in APM’s Munich advertisement and is now showcasing the newest Rock Collection. French model and singer Baptiste Giabiconi, the male face of major fashion houses Chanel, Fendi, and Lagerfeld, is the second APM brand ambassador inaugurating the newest drop.

The duo is a perfect fit for displaying APM Monaco’s Rock Collection and the newest generation of Yummy, the brand’s hallmark. Whereas the earlier breed of Yummies is in bright and vivid colors personifying youth and edginess inspired by the skater and hip-hop culture, the 2023 breed has a stronger and more mature message. The Snow Full White and the Khaki Yummies are the two latest offspring of APM’s charming and warm bear family. Enjoy the way they look on Yuyu and Baptiste against the chic backdrop of Galerie Lafayette during the latest photo shoot.

The Rock Collection launched at the same time as the new Yummies strikes a different chord and triggers different emotions. Whereas Yummies bring a smile to your face, the robust yet elegant Chunky Chain Necklace from the Rock Collection exudes strength and steely calm. Chunky Chain rings and bracelets and many more equally stylish and magnetic pieces complement the Rock-like look.

The two collections are mutually complementary and mix nicely together. They are like Yin and Yang, the two opposites that cannot exist without one another.

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