Solenne Vervisch Is the Luxury Experience Architect Turning Events Into Works of Art
When Solenne Vervisch talks about her work, you don’t hear the language of logistics or guest counts — you hear the language of storytelling. As the founder of VIPR Agency, a boutique events and lifestyle agency operating between Paris and New York, Vervisch doesn’t just plan experiences. She choreographs them — each one designed to be emotionally resonant, visually arresting, and effortlessly unforgettable.
“I approach every project as a story to be told,” Vervisch says. “One rooted in emotion, meaning, and excellence.”
That philosophy has helped Vervisch build VIPR into a first-class operation known for its high-touch service and visually elevated events. From private weddings in Parisian museums to brand activations for global names like Orient Express and Ritz Paris, the agency serves a discerning clientele with exacting standards.
“Our clients are not just looking for luxury,” she explains. “They’re looking for intimacy, originality, authenticity, and depth.”
VIPR’s offerings include everything from destination weddings and bespoke brand events to curated travel experiences and concierge services tailored to high-net-worth individuals. But what truly sets the agency apart, according to Vervisch, is its dual-cultural fluency.
“We blend European elegance with American service culture,” she says. “After eight years in New York, I have a deep understanding of what American clients expect — and how to deliver that in a European context.”
This bilingual mindset — both literally and figuratively — has become a hallmark of VIPR’s approach. Whether arranging a three-day wedding in the South of France or a private ballet class at the Palais Garnier, Vervisch and her team bring both operational precision and emotional intelligence to every detail.
Her fluency extends beyond just French and English. Vervisch also speaks Portuguese and has long-standing experience working with the Brazilian market. During her time at Hôtel Plaza Athénée in Paris, she helped orchestrate events for Forbes Brazil, including their annual gala in New York.
But VIPR isn’t just about scale or scope — it’s about taste, discretion, and a high level of personal involvement. Vervisch credits her core team for helping maintain the agency’s uncompromising standards. “Every vendor, venue, and experience we recommend is personally vetted,” she says. “We never compromise on quality.”
One of the most memorable events the agency has produced recently was a celestial-themed soirée in Texas, designed for the Ritz Paris during a solar eclipse. “We created a magical moment around the eclipse,” Vervisch recalls. “Their mixologist, Romain de Courcy, designed a cocktail experience inspired by the star calendar. It was truly celestial.”
Other highlights include a series of high-profile activations with Orient Express in Manhattan, featuring three-Michelin-starred Chef Heitz Benk. “His precision and creativity brought extraordinary depth to the experience,” she says. And then there’s the wedding at the Musée Rodin in Paris — “an intimate, art-filled celebration that felt both timeless and poetic.”
Vervisch recently moved back to Paris after nearly a decade in New York, a strategic shift aimed at deepening VIPR’s European network and expanding its destination offerings. “It allows us to serve our U.S.-based clients on the ground, with an insider, local approach,” she says.
That understanding of both markets also informs Vervisch’s take on public relations, which she defines as “the art of curating perception.” Whether working with a brand or an individual, she believes PR should focus on visibility, emotional connection, and lasting credibility. “When paired with experience, like a memorable event,” she says, “its impact becomes truly unforgettable.”
Looking ahead, VIPR is broadening its presence in key luxury destinations — Italy, Switzerland, the South of France — while exploring creative partnerships in wellness, fashion, and private art experiences.
“Our mission remains the same,” Vervisch says. “To craft timeless, deeply personal moments. We want every experience to become a souvenir our clients will cherish for life.”
In a world increasingly driven by algorithms and automation, Solenne Vervisch offers something analog, tactile, and deeply human: the alchemy of art and hospitality. And for those lucky enough to experience one of her events, the memory is likely to last far beyond the final toast.