project unfollow new brand luxury leisure line shop
Source: Project Unfollow

Hot New Brand Alert: Introducing Your New Brunch Uniform From This Luxury-Meets-Leisure Line — Shop Now

Apr. 21 2022, Published 2:10 p.m. ET

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In the overly crowded world of fast fashion, it takes a lot for a brand to break through and grab our attention — and even more for us to recommend it to readers. So, consider the latest collection from Project Unfollow one of those select sleeper hits.

This innovative new luxury-meets-leisure line hails from Melbourne, Australia, an epicenter of beachy cool girl vibes. With sales exploding around the world, they recently moved operations to Manhattan, and now the Insta-worthy items are easier to snag than ever before.

Why are we so obsessed? First, the feel. Although these outfits look ready for date night or the office, they are as buttery soft as your favorite yoga pants.

Second, Project Unfollow is perfect for building the kind of capsule wardrobe you're seeing all over your FYP. The debut collection is made to be interchangeable, ensuring that each piece becomes a core part of your wardrobe that can take you from the bar to a long-haul flight.

“It is not something that you hang up and forget about, or just wear once,” designer Dijana Kocevic told OK!. “We are making a commitment to sustainability by disrupting the fast fashion model, and making our pieces collectibles rather than fast fashion throwaways."

Indeed, the label is committed to sustainability with an overarching mission to end the wasteful fast fashion culture through its offering of desirable yet affordable, investment-worthy pieces. But don’t just take our word for it. Take a look:

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GIGI DRESS

Made from a thick, silky-soft cotton, this dress is luxe enough for a special dinner out, but comfortable enough for cuddling on the couch. The high neck and statement loop buttons add extra drama but also make it easier to pull the dress on and off without messing up your hair or makeup.

project unfollow new brand luxury leisure line shop
Source: Project Unfollow

Project Unfollow's Gigi Dress retails for $199 at projectunfollow.com.

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LO SWEATER

Fabric was the top priority when dreaming up the perfect sweatshirt, according to the fashion house. The Lo does not lose its shape or sag over time. Made from the softest, heaviest cotton and finished off with a drawstring waist, it allows you to choose how cropped or covered you want to be depending on your mood, the occasion, or the pieces you layer with it.

It’s available in Sky Blue, Dusty Nude, Navy and Grey.

project unfollow new brand luxury leisure line shop
Source: Project Unfollow

Project Unfollow's Lo Sweater retails for $119 at projectunfollow.com.

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LO LEGGINGS

Pair the Lo sweater with the Lo Leggings for the ultimate elevated loungewear look. Designer Kocevic says she searched high and low for the most comfortable, flattering and softest cotton imaginable, and these leggings are it. Bonus: They pass the squat test.

High-waisted and slim-fitting with centered ankle zips for a trendy flare, they come in five versatile colors: black, grey, sky blue, dusty nude and midnight.

project unfollow new brand luxury leisure line shop
Source: Project Unfollow

Project Unfollow's Lo Leggings retail for $99 at projectunfollow.com.

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ENSLEY OFF-SHOULDER KNIT

The Ensley knit is one of those pieces that you’ll never want to take off. Made from the softest wool blend, it pairs perfectly with almost anything.

The classic baby blue color is perfect for the edgy design, which can be worn asymmetrically or completely off-shoulder. Balloon sleeves add just enough understated drama, and the cinched waist gives the knit a “tucked-in” illusion that sits perfectly with any of the lines high-waisted bottoms.

project unfollow new brand luxury leisure line shop
Source: Project Unfollow

Project Unfollow's Ensley Off-Shoulder Knit retails for $150 at projectunfollow.com.

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BARCELONA CROP TOP

Meet the Barcelona, the ultimate fusion of style and comfort. Made from the softest silk, this stunning long sleeved crop top features a peek-a-boo back with button closure and tie waist. Featuring exposed zips on the sleeves for a skin-tight look, it was designed as the perfect pairing to the Barcelona Pants below, for an amazing night-time option. Or, pair with jeans for a relaxed but classy brunch look.

It’s available in Sky Blue and Gold.

project unfollow new brand luxury leisure line shop
Source: Project Unfollow

Project Unfollow's Barcelona Crop Top retails for $149 at projectunfollow.com.

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BARCELONA PANTS

A contemporary twist on the midi skirt, the Barcelona Pants are made from 100% silk and cut to perfection. Designed with ultimate comfort in mind, they feature an exposed elastic waistband and high waist. Created as an alternative to classic loungewear but with the same level of comfort, they're made for the woman who wants to look sexy and feel put together while working from home, traveling or simply lounging around. Pair them with heels and jewels for a night out or a cropped tee and flats for running errands. The options are endless - and all oh-so-stylish.

Available in Sky Blue and Gold.

project unfollow new brand luxury leisure line shop
Source: Project Unfollow

Project Unfollow's Barcelona Pants retails for $199 at projectunfollow.com.

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EVA CROPPED SHIRT

The Eva Shirt is the sexy-sophisticated button-down of your dreams. Buttery soft, cropped and finished off with a raw edge, it features hidden clasp closure and sleeves that can be worn at wrist-length or left open for an of-the-moment oversized look.

Available in Black and White.

project unfollow new brand luxury leisure line shop
Source: Project Unfollow

Project Unfollow's Eva Cropped Shirt retails for $99 at projectunfollow.com.

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EMERY SHIRT

The Emery shirt is a playful twist on a wardrobe must-have. With a wide sleeve and exposed zip, the off-shoulder corset design can be worn casually with a pair of leggings for a daytime look, or can be dressed up with our Barcelona culottes and heels for a dinner date. It’s made from 100% cotton and is super breathable and comfortable. What’s more, the fabric is thick enough to be worn with or without a bra.

project unfollow new brand luxury leisure line shop
Source: Project Unfollow

Project Unfollow's Emery Shirt retails for $99 at projectunfollow.com.

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ENSLEY KNIT

The Ensley knit is one of those pieces that you’ll never want to take off. Made from the softest wool blend, it pairs perfectly with almost anything! The most beautiful stone color is accompanied by a round neck design. Balloon sleeves add understated drama to the piece. Cropped at the waist, it features full midriff coverage and slits at the sides and sits perfectly with any of Project Unfollow's high-waisted bottoms.

project unfollow new brand luxury leisure line shop
Source: Project Unfollow

Project Unfollow's Ensley Knit retails for $150 at projectunfollow.com.

Love what you see? Follow Project Unfollow on Instagram to find out first when the next collection drops!

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