maternity line hatch launching collection at target pf

Celeb-Loved Maternity Line HATCH Is Launching A Collection At Target — And You're Going To Want Every Affordable Piece

Feb. 4 2021, Updated 8:48 a.m. ET

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Finding something comfortable, affordable and fashionable to wear throughout your pregnancy can feel downright impossible, but luckily, beloved maternity brand HATCH has just announced they're launching a collaboration with Target!

The new 24-piece collection, called The Nines, is dropping February 9 and will be available online and at 155 Target shops.

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"Since launching HATCH in 2011, it has been our mission to bring chic, solution-driven maternity essentials for women at all stages of motherhood," shared Founder and CEO Ariane Goldman. "Offering a Target-exclusive collection is a dream come true and allows us to reach and support even more mamas-to-be across the country in their quest to feel stylish, confident and comfortable through all nine months of pregnancy and beyond."

HATCH began as a small boutique in NYC, but has since grown into a massive brand that's earned legions of celebrity fans like Meghan Markle, Jessica Alba and Amy Schumer.

"Dressing for every stage of pregnancy should be fun and also stylish, which is why we're pleased to expand our maternity offerings with The Nines by HATCH," added Gena Fox, Senior Vice President of Apparel and Accessories. "This new brand is exclusively available at Target and complements our assortment of owned, exclusive and national brands by offering moms-to-be more on-trend, comfortable maternity items – all at an exceptional value."

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"Style to grow with you, nine months and beyond," the Target webpage reads. "Welcome to The Nines."

The collab — which includes sizes XS-XXL (0-18) — consists of cute pieces for all seasons, like crepe dresses, cotton overalls, elastic-waist pants and chiffon tops, all priced between $26-$40.

In comparison, a typical dress on the brand's website will run you well over $100.

Aside from maternity wear, HATCH also has clothes and accessories for "the fourth trimester," or the weeks after you give birth (think nursing shirts and comfy loungewear sets). They also have a beauty and wellness line that includes everything from belly masks to nail polish, and of course, every product is made with only clean ingredients.


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