Jessi Pierce Tragedy: GoFundMe For Family Crosses $70K After Tragic Death of NHL Reporter, 3 Kids

A GoFundMe page set up to help National Hockey League (NHL) reporter Jessi Pierce's family after the sudden deaths of her and her three children has reportedly collected more than $70,000.

On Sunday, March 22, the tragic news broke that Jessi, her three kids, and their family dog were killed in a house fire. She was only 37. Pierce is survived by her husband, Mike Hinrichs, whom the fundraiser has claimed to support.

A person named Diana Johnson-Salvador set up the GoFundMe page for Jessi's surviving family following her tragic passing. However, Johnson-Salvador’s connection to either Pierce or her family is currently unknown.

"It is with profound sadness that we share the tragic passing of Jessi Hinrichs (Pierce), her three children, and their family dog. Jessi had a larger-than-life personality and an even bigger heart. She was devoted to her family, going above and beyond to create many moments of joy and everlasting memories," the fundraiser reads.

"The children, each with their own unique personalities, shared Jessi's zest for life and love for adventure. They leave behind Mike, husband to Jessi and loving father of their children, who is now experiencing an unimaginably difficult time. We are raising funds to cover funeral expenses and to provide financial support for the family during this period of grief. Any contribution is appreciated."

At the time of writing, the fundraiser has raised approximately $71,000 out of the $80,000 goal.

The NHL confirmed Pierce's death in a statement released on March 22, reports US Weekly.

"The entire National Hockey League family sends our prayers and deepest condolences to the Pierce family on the passing of Jessi Pierce and her three young children," the statement read. "Jessi loved our game and was a valued member of the NHL.com team for a decade. We will miss her terribly," it added.

Pierce, an Iowa State University graduate, spent the last 10 seasons contributing to the NHL and also worked with the Minnesota Wild.

Firefighters in Minnesota responded to a residential structure fire at around 5:25 a.m. on Saturday, March 21, according to White Bear Lake Fire Chief Greg Peterson.

"Neighbors that made the 911 call reported seeing fire coming through the roof of the house and stated there were likely people inside the house," a statement posted on Facebook read. "Upon arrival, crews found a fully involved structure fire and immediately began fire suppression efforts. Crews were then able to locate an adult, three children and a dog inside of the house. Unfortunately, all were deceased," it added.

The White Bear Lake Fire Department further wrote that their "hearts ache for those involved in this tragedy," calling it "a very difficult and sad day for our community." "We ask for the opportunity to allow our community to come together and support one another during this difficult time," the fire department concluded.