Inside Blue Water Spa — With a Second Location Now Thriving in Southampton Village
That mindset has helped turn Blue Water Spa from a modest two-room operation in Oyster Bay into one of Long Island’s growing skincare destinations, with a second location now thriving in Southampton Village. For Lozina, who opened her first spa at just 25 years old while raising a toddler, the expansion feels less like a business strategy and more like the natural evolution of a lifelong calling.
“We opened in 2008 with two rooms,” Lozina says. “Flash forward 18 years later, we have 13 rooms. I was 25 years old when I opened the spa, and I had a year-and-a-half-old at home. Looking back now, it feels a little crazy, but entrepreneurship isn’t really a choice. It’s something you’re called to do.”
That entrepreneurial instinct led her to launch the Southampton location in 2024 after years of encouragement from clients who spent summers in the Hamptons. When she asked where Blue Water Spa should expand, the answer was nearly unanimous.
“They all said the Hamptons,” she says. “And when I asked which town, everyone said Southampton.”
Lozina eventually found a standalone building in Southampton Village that had once operated as a thrift shop. She and her husband renovated the space themselves, transforming it into a sleek, modern spa focused on what she calls “result-driven non-invasive skincare.”
“This is our second year out there, and the momentum is really picking up,” she says. “The Hamptons wants nothing less than the best. It’s a very word-of-mouth community, so people come in, they tell their friends, and it grows organically.”
That growth reflects a broader shift happening in the aesthetics industry, one Lozina has witnessed firsthand over more than two decades in skincare and medical aesthetics. Licensed since 2003 and trained at the Colorado School of Paramedical Aesthetics, she began her career working in luxury spas before moving into medical esthetics alongside prominent plastic surgeons in Manhattan and Long Island.
But somewhere between invasive medical spas and fluffy day spas, she felt there was an important middle ground missing.
“The medical spa world was all injectables, numbing cream, downtime and pain,” she explains. “Then the day spa world was all fluff and massage and what I like to call a glorified lotion application. I was always searching for this land in between.”
That “in-between” has become the foundation of Blue Water Spa’s identity. Treatments focus heavily on advanced technologies like microcurrent sculpting, LED photorejuvenation, EMSCULPT Neo and the coveted Icoone Laser Body Sculpting system from Italy, all designed to produce visible results without aggressive procedures or extended recovery time.
“I always say we do New York City-style facials,” Lozina says. “Very elevated, nuanced, lots of machinery, but nothing invasive. It’s like a red carpet facial, something you do a day or two before an event and you look spectacular.”
Her philosophy also stands in contrast to some of the increasingly aggressive treatments dominating the aesthetics industry.
“Every machine that comes on the market gets crazier and more invasive than the next,” she says. “The needles go deeper. The downtime gets longer. But your skin is an organ. I see people who have over-exfoliated their faces or lost facial fat from high-energy devices. I think what differentiates me is that I know how to push the skin without going too far.”
Rather than chasing every trend, Lozina says she relies on experience and intuition to determine what truly benefits clients long term.
“I don’t want the newest hip replacement,” she says with a laugh. “I want the old-and-gold hip replacement that’s stood the test of time.”
That grounded perspective has resonated with clients seeking sophisticated skincare that prioritizes long-term skin health over temporary hype. It has also helped establish Lozina as a trusted voice in the industry, with features in publications includingGlamour, Byrdie, Newsday and Hamptons Magazine.
As the wellness and longevity industries continue to evolve, Lozina is particularly fascinated by peptides and internal wellness as the future of skincare.
“At the end of the day, your best skin comes from within,” she says. “You can do all the lasers and treatments you want, but if you’re unhealthy on the inside, it’s going to show.”
She believes the future of aesthetics will increasingly merge beauty with overall wellness, not just cosmetic enhancement.
“I don’t even consider myself an anti-aging person,” Lozina says. “I think it’s more about quality. I always compare it to a little black dress. You can have one that’s cheap, or you can have one that’s perfectly tailored and beautifully made. That’s what I’m trying to create for the skin.”
For Lozina, skincare has never simply been about vanity. It’s about confidence, balance and helping people feel like the best version of themselves, without losing who they are in the process.