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The Fresh Skincare Products You Need to Own

Apr. 24 2024, Published 4:43 p.m. ET

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Sometimes, you need to go from brand to brand to find that often elusive, ultimately perfect combination of skincare. You find the most refreshing moisturizer here, the most effective eye cream there, and the creamiest cleanser there, but usually not the whole routine in one place — unless you shop from Fresh.

This naturals-based and science-backed brand is one of the most sought-after skincare brands on the market today and makes every skincare product you could ever need to stay fresh and glowy from morning till night. If you aren't yet a convert to the gospel of Fresh, you soon will be. These are the five Fresh beauty products you need to own to complete the ultimate skincare routine.

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Soy pH-Balanced Hydrating Face Wash Jumbo


Largest size: 400 ml /13.5 fl oz

Price: $74

One of these refreshing gel face washes is sold in North America every 60 seconds. That tells you two things. One: North Americans love skincare, and two: Fresh works — why would people buy one every second if it didn't? Fresh has an extensive facial cleanser range, but this is the best of the best. The gentle formula of this gel cleanser is packed with super hydrating aloe vera and soothing cucumber extract to look after your skin as it cleanses away impurities and makeup, leaving your skin completely clean and irritation-free. Thanks to the soy proteins also contained in this effective recipe, you’ll get the benefit of minimized dry lines and less redness even hours after washing your cleanser off.

To use: Wet your skin, massage over your face and eye area, then rinse.

Kombucha Antioxidant Facial Treatment Essence

Largest size: 250 ml / 8.4 fl oz

Price: $118

If you’re looking for a little skin opulence on a daily basis, this facial treatment essence is where you’ll find it. Skipping the serum/face oil/ toner or treatment step is something that many new skincare fans tend to do, but how this Kombucha Facial Treatment Essence preps your skin for the next steps in the process makes it essential.

This water-like product pats easily onto your face and sinks deep into your skin — 20+ surface layers deep — to boost the efficacy of every product that comes after it. Treat and repair the damage that pollution and blue light inflict on your face (dullness, dryness, visible lines, and uneven complexion) and protect your skin from further damage for up to 24 hours after application.

To use: Pour five shakes into your palm and gently pat over cleansed face, neck, and decolletage. Use daily — both morning and night — to prep skin for your serum and moisturizer.

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Tea Elixir Skin Resilience Activating Serum


Largest size: 50 ml /1.6 fl oz

Price: $114

It’s never too early for a good anti-aging serum, and Fresh has made one of the best. This brand is all about exclusive technology that really delivers results. The APT TechnologyTM developed for this serum gives your skin the fight it needs to bounce back from the stressors that we all encounter every day. Niacinamide comes in to minimize overly large looking pores, super-hydrating hyaluronic acid (HA) to smooth out visible lines, and ceramide to keep your skin barrier fighting fit. You’ll finish your routine with bouncy, radiant, glowing skin every day.

To use: Dispense a few drops onto the palm of your hand and press onto your skin to activate the serum. Apply to face and neck daily, morning and night.

Black Tea Anti-Aging Eye Cream

Largest size: 15 ml /0.5 fl oz

Price: $72

A good eye cream is preventative and practical: two words that perfectly describe Fresh’s Black Tea eye cream. Luxurious would be a good third. When it comes to eye cream, there's usually a lot of complex science speak, and a number of unpronounceable ingredients to hydrate, plump, and maintain the sensitive skin around your eyes — Fresh is a little different. Yes, there’s well-researched and proven sciency stuff going on here (the brand’s patented BT Matrix), but its effects are all we need to understand, and they’re very clear. Black tea and several other natural ingredients come together to work on the three most prominent biomarkers of early aging while still loving that soft, tender skin. This cream is proven to have results similar to retinol but without the harsh aspect of creams containing this ingredient. You’re looking at firmer skin, smoothed crow’s feet, and visibly reduced dark circles after as little as eight weeks.

To use: After cleansing, smooth onto the entire eye area, morning and night.

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Rose & Hyaluronic Acid Deep Hydration Moisturizer


Largest size: 100 ml /3.3 fl oz

Price: $76

The final step in any good skincare routine is a deliciously creamy, deeply hydrating, and skin-barrier-strengthening moisturizer. The two different rose products (Damask rose extract sourced sustainably from Bulgaria and rose water) come together to boost your skin's natural HA levels (which means more moisture stays in your skin for longer) and help to calm and soothe any irritated spots. The time-release technology that Fresh has included in this subtly scented cream means that your moisturizer works harder for longer — 72 hours, to be exact. Your skin will remain petal soft and deliciously dewy all day and night.

To use: Apply a dime-sized amount to the face and neck daily, morning and night. For best results, apply cream after previous skincare steps are fully absorbed.

If You Stay Fresh, You Don’t Have To Get Fresh

Five simple steps, and you’ve got yourself one of the most perfectly curated and all-encompassing skincare routines on the market today — and all in one place! Keeping your skin happy and healthy is Fresh’s job, leaving you free to enjoy the rest of your day.


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