Introducing 'Branch': The NYC Private Members’ Club Bringing Sophisticated Calm to Midtown Manhattan
New York’s private club scene just got a stylish new contender. Meet Branch — the sleek, sky-high members’ club tucked inside Park Terrace Hotel, overlooking Bryant Park’s tree-lined calm.
Less old-boys’ power lunch, more creative-minded sanctuary, Branch redefines what a Manhattan club can be: part lounge, part workspace, and part urban retreat for those who crave connection as much as they do craft cocktails.
It’s the kind of place where sunlight pours through floor-to-ceiling windows by day, and conversations flow over martinis by night — a club designed for the next generation of New Yorkers who prefer their networking with a side of New York style.
Branch began with a simple idea: what if the energy of New York could be distilled into one room — or, in this case, one luminous lounge with park views, daylight windows, and a sense of possibility? Inspired by the vitality of Bryant Park and Manhattan’s creative pulse, the club opened as “a new destination to converse, connect and recharge whilst discovering new facets of this core New York neighbourhood.”
Inside, large open-plan spaces stretch beneath expansive windows, natural light illuminating comfortable seating, low-key conversations, and a terrace overlooking the park where members retreat to sip cocktails or watch the city shift from day to twilight.
Walking into Branch feels part living-room, part private club and part creative incubator.
By morning, it’s a coffee-driven calm: barista pours, pastries appear, laptops hum quietly in corners. By evening, the tone shifts: coffees move to craft cocktails, soft lighting sets in, the terrace glows, and the bar becomes a social anchor.
The club’s curated programming brings it to life — guest speakers, live music, wine tastings, and after-work hours that feel more inspired than expected
Amenities at Branch are un-club-like in the best way: the terrace above Bryant Park invites fresh air and a skyline backdrop. The bar blends botanical cocktails with conversation. Work-friendly spaces dominate daytime, yet after 5 pm the mood flips: no laptops, no speaker-phone calls, just real faces, real dialogue.
Dress codes pivot accordingly — relaxed by day, quietly elevated by night — and food & drink outside the club is gently curbed to keep the moment contained. It’s the kind of place you might linger longer than you planned.
What about becoming a member? Branch keeps things selective yet open to newcomers with ambition and curiosity. According to recent guidance, Resident membership starts around US $2,500, and benefits include access to exclusive events, networking opportunities, and preferred rates at the Park Terrace Hotel and affiliated businesses.
Joint-membership options, under-30 packages and tailored “culture-pass” access round out the offer.
The process: Inquire, fill out a short profile of your creative or professional interest, maybe attend an event, and you’re set to call it home.
As with any club of this nature — discretion and invite-by-interest keep things vibrant.
In Short: Branch offers something rare in Manhattan — a place that asks you to pause, to engage, to connect without fuss.
Whether you’re plotting your next creative step, hosting a quiet meeting, or simply unwinding with a cocktail at sunset, Branch at the Park Terrace Hotel delivers the kind of experience where being a member means more than access — it means invitation.
