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Boohoo's latest collaboration might surprise fans. The British retailer is using Mental Health Awareness Week as an opportunity to shift narratives surrounding body image. They are working alongside neuropsychologist Nawal Mustafa, as they hope that their partnership will empower customers through their seven-day self-love plan.
El Chetcuti, the Head of Brand Project, said in a statement: “It is really important to us at boohoo that we use our platform for purposeful and positive change. Therefore, it felt like a really good time to work on this campaign with the amazing Brain Coach - especially during Mental Health Awareness Week. We look forward to hearing more from our community on how they felt the plan has supported them, and hopefully, it will be something that makes a lasting change for many people. Watch this space!”
Boohoo reports that 70 percent of its customers dislike their bodies, but they are hoping to change that. The seven-day challenge will help all of us to look in the mirror with self-love and confidence.
The fashion company has been an advocate for body diversity and inclusion since launching. Currently, Boohoo offers maternity, tall, petite and plus-sized clothing. Along with partnering with The Brain Coach, they work with influencers who challenge the beauty standard.
Keep scrolling to shop inclusive clothing directly through Morning Honey!
Boohoo's Printed Cup Detail Swing Dress retails for $32 at boohoo.com.
Boohoo's Relaxed Fit Tailored Trousers retail for $55 at boohoo.com.
Boohoo's Zebra Print Mini Dress retails for $40 at boohoo.com.
Boohoo's Plus Twist Front Plunge Midi Dress retails for $55 at boohoo.com.
Boohoo's Plus Oversized Ruched Sleeve Shirt Dress retails for $65 at boohoo.com.
Boohoo's Plus Basic Scoop-Neck T-Shirt 2 Pack retails for $40 at boohoo.com.