Birchwood & Bark: A Revolution in Pet Comfort with a Conscience

For many pet owners, the cycle is frustratingly familiar: a brand-new dog bed, plush and clean, gradually becomes a source of odor and dirt, ultimately destined for the landfill. It was this very cycle of waste and frustration that led Stevie Hatch, a business owner, mother, and dog lover, to found Birchwood & Bark™, a brand redefining what clean, sustainable comfort looks like for modern pet homes.

The inspiration behind Birchwood & Bark wasn't a fleeting idea but a solution born from years of real-world experience. Stevie, juggling the demands of kids, career, and dogs, grew tired of stuffing massive beds into the washing machine, only for them to come out still holding onto smells, allergens, and bacteria. Her vision? A clean, fresh dog bed that never needed laundering — and wouldn’t end up in a landfill after a few months. That vision evolved into a mission: to prevent 10 million pounds of pet beds from being discarded over the next five years.

The Problem with Paw Prints: Uncovering the Dirty Truth

At the core of Birchwood & Bark is a complete reimagining of the dog bed — one that aims to eliminate the pain points of traditional beds: the odors, allergens, and unsanitary buildup that accumulate over time. Standard pet beds often trap dust, dander, and moisture deep within their foam, triggering allergies and irritation in pets and humans alike. Most owners give up and throw them out once they get too gross to manage.

Innovation Unleashed: The Birchwood & Bark Solution

Birchwood & Bark flips the script. Their luxury bed combines high-end comfort with breakthrough hygiene and long-term sustainability through a simple but powerful design system.

●The Core of Comfort: Every bed starts with a premium orthopedic memory foam base, offering exceptional joint support and cozy relief for dogs of all sizes.

●A Fortress of Cleanliness: The foam is fully sealed inside a scratch-resistant, waterproof barrier that locks out moisture, microbes, and allergens — so the core stays clean and odor-free, no matter what happens on top.

●The Eco-Friendly Top Layer: Instead of traditional covers, Birchwood & Bark uses plant-based, compostable sheet covers that can be swapped in seconds. For light messes, they can be washed up to three times. For bigger ones, you simply toss and compost. No laundry. No stress.

A New Standard in Pet Care: What Sets It Apart

Birchwood & Bark’s approach solves a long-ignored problem in the pet product industry: the constant cycle of washing and waste. By protecting the core and using compostable tops, the bed stays clean and fresh without ever needing to go in the wash — making it a smarter, lower-impact choice for busy, eco-conscious homes.

This system can actively reduce allergen buildup and make cleanups instant. You keep the core, swap the top, and never worry about hidden germs or lingering odors again. Few brands in the space address both sustainability and hygiene, but Birchwood & Bark makes it effortless.

Birchwood & Bark is more than just a product — it’s a clean-living philosophy for pet homes. It shows that luxury, sustainability, and everyday practicality can go hand in hand. What started as one mom’s late-night idea has become a smarter solution for every dog owner ready to ditch the laundry, reduce waste, and raise the bar.